Read the Introduction! 1: Dare to Fail 2: If at First You Don't Succeed... So What? 3: Yesterday's Tactics Make Today's Defeats 4: It's the Next Hill 5: A Bold Response Can Trump a Perfect Plan 6: Information Is Only Critical If It Is Used Properly 7: Small Skrimishes Decide Great Battles 8: To Be a Leader, You Must Lead 9: If You Can't Win... Change the Rules Putting It All Together: The Lessons of Bill McGowan and MCI
